According to a new report from AdWeek and Equation Research, online surveys are now the current "market research tool of choice" for both agencies and brands. 80% of those surveyed say they utilize online surveys with "relative frequency," and 41% utilize them "often." Download the full report at: http://www.eqr1.com/w1/leads.html?refer=MRR_mw.aw.bw
1 comment:
Hi,
I work for a survey company - GMI - and we do software ranging from advanced online survey software to easy, do-it-yourself survey software (InstantSurvey) and I definitely agree that it's a big and growing market. It's just silly not to consider online market given current online trends as well as the fact that it's cheaper and easier to perform than traditional research.
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