A recent report from ABI research suggests that the online video market (both pay and ad supported) will be worth $15.6 billion by 2012. What does this mean for marketers? Well, not only do you have a new medium for communicating your brand and commercializing your content, but thanks to innovative reporting tools, you'll learn more about your audience than you ever could with traditional broadcast TV advertising.Shameless Plug Alert: If you're interested in learning more about delivering innovative and interactive video experiences on the Web, check out our client PermissionTV.
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