Stat of the Week: Snail Mail is Back!

A new study commissioned by Pitney Bowes and conducted by International Communications Research finds that mail - and not digitial communications like email - is the best way to reach consumers.


Some key findings from the survey:

• 73% of consumers prefer mail for receiving new product announcements or offers from companies they already do business with, as compared to 18% for e-mail
• Mail was also preferred by 70% of respondents for receiving unsolicited information on products and services
• Consumers are less likely to discard unopened mail than unsolicited e-mails
• Respondents found mail to be less intrusive (45.3%), more convenient (40.2 %), less high-pressured (30.2%), more descriptive (22.7 %) and more persuasive (12%) than other communication channels inlcuding email and phone