Google raised some eyebrows in the national media – both the “traditional” print and their online brethren, which are essentially one and the same since their reporters write for both entities, as well as with bloggers – when its PR department took a decidedly 1992 approach to launching its Google Apps offering this week. The search behemoth bypassed bloggers in favor of traditional outlets like Information Week and the New York Times.
This strategy rankled Robert Scoble and even Rob Hof of BusinessWeek, neither of whom were part of Google’s chosen few for pre-briefings. Scoble theorizes that Google is purposely avoiding bloggers and he and Hof both find the irony in the fact that world’s biggest and most influential Internet company takes a rather old school media strategy approach with this announcement.
If Google’s intent is to become a serious enterprise software/services company and to influence corporate buyers and IT types, then this is all about picking the most appropriate media for an announcement of this type, not giving some outlets preferential treatment, while shafting others.
I say, good move Google
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